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© Copyright 2010 - 2024 Asanja Africa LTD, PO Box 79403, Dar es Salaam, Tanzania

BookMeAfrica Privacy Policy

This Privacy Policy explains how BookMeAfrica (“we,” “us,” “our”) collects, uses, shares, and protects your information when you visit our websites, contact us, or book travel services with us. By using our site or services, you agree to this Policy.

1) Information we collect

We collect information in three ways directly from you, automatically, and from partners.

You provide:

  • Identity & contact details (name, email, phone, nationality, passport details when required for travel).

  • Booking information (travel dates, preferences, party size, special requests).

  • Payment details (processed securely via our payment provider; we do not store full card numbers).

  • Communications (emails, messages, survey responses, contest entries).

Collected automatically:

  • Device and usage data (IP address, browser type, pages viewed, approximate location).

  • Cookies and similar technologies (see Section 4).

From partners (where lawful):

  • Updates from lodges, airlines, and ground operators related to your reservation.

2) How we use your information

We process your information to:

  • Provide services: create quotes, make reservations, issue vouchers/tickets, and manage your trip.

  • Customer care: answer questions, handle changes/cancellations, and support you during travel.

  • Personalize: tailor content, itineraries, and recommendations to your interests.

  • Payments & fraud prevention: process transactions securely and protect our users.

  • Improve & analyze: understand site performance and enhance our services.

  • Marketing (only if you opt in): send news, offers, and inspiration; you can unsubscribe anytime.

  • Legal/compliance: meet legal, tax, and regulatory requirements.

3) Legal bases (EEA/UK users)

Where applicable, we rely on: performance of a contract (to deliver your booking), legitimate interests (to improve services and prevent fraud), consent (for marketing/certain cookies), and legal obligations.

4) Cookies & similar technologies

Cookies are small files that help the site function and perform better. We use:

  • Essential cookies (security, login, core features),

  • Analytics cookies (to measure usage),

  • Functionality cookies (to remember preferences), and

  • Advertising/retargeting cookies (only where consented).

You can manage cookies via your browser settings. Blocking some cookies may limit site features.

5) How we share information

We do not sell your personal information. We share it only with:

  • Service providers (payment processors, IT/hosting, analytics, customer support) under strict confidentiality;

  • Travel partners (lodges, camps, airlines, ground handlers) to fulfil your booking;

  • Authorities when required by law or to protect rights, safety, and security;

  • Business transfers (e.g., merger or acquisition), subject to appropriate safeguards.

6) Data security

We use administrative, technical, and physical safeguards to protect your data, including TLS/SSL encryption in transit and restricted access on a need-to-know basis. No method is 100% secure, but we work continuously to enhance our controls.

7) Data retention

We keep personal data only as long as needed for the purposes above—typically for the duration of your relationship with us plus the period required for legal, tax, and accounting obligations. Transaction records may be retained as required by law.

8) Your choices & rights

  • Marketing opt-out: use the unsubscribe link in our emails or contact us.

  • Access/rectify/delete: you may request correction, or deletion of your data (subject to lawful exceptions).

  • Cookies: manage preferences via your browser.

9) International transfers

Your data may be transferred to countries with different data-protection laws (e.g., to partners in East Africa). Where required, we implement safeguards such as contractual clauses.

10) Third-party links

Our site may link to third-party websites. Their privacy practices are their own; please review their policies.

11) Changes to this Policy

We may update this Policy from time to time. Significant changes will be highlighted on our site.

12) Contact us

Questions or requests about privacy?
Contact us using our contact forms.

We’ll respond as soon as reasonably possible.

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